If you are a millennial (give or take), it's highly probable that you've tasted the sweet nectar of Franzia boxed wine. Slap the bag! Am I right? Well, for the first time in the brand's 103-year history, boozers can buy new personal-sized wines that contain three glasses each.
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The 500-milliliter boxes, cutely dubbed "Little Franz," currently come in four varietals: a semi-dry rosÃ© with red berry flavors, a semi-dry stone fruit chardonnay with hints of vanilla and oak, a medium-bodied crisp white with floral aromas and fruit flavors and a light pinot grigio with citrus and pear flavors. The suggested retail price is $3.49 per pouch, which works out to a little over $1 for each glass inside.
These new alcoholic juice boxes are part of Franzia's new "Franz for Life" campaign, an attempt to graduate from frat party toâ€¦ whatever it is that we're all doing as adults now. Instead of trying to attract the very people we used to be, Franzia is looking to grow old with us. Aw.
"While Franzia continues to have a strong pull with Boomers and GenX wine consumers, the brand's largest demographic segment is millennials," said Jeff Dubiel, chief marketing officer for Franzia producer The Wine Group, in a statement. "We want to be sure we're growing with our customers at all stages of life. This new campaign is designed to reinforce the message that Franzia can be enjoyed at any age and encourages our customers to be 'Franz for Life.'"
The OG, much larger boxed wine is nostalgic, but we won't pretend we aren't excited about these personal pouches that are practically begging us to drink them while we attend concerts and 50 other things we need to do this summer.